Sunrise and The Morning Show, he oversaw 30 hours of network television a week. Along the way, he turned a daggy finance nerd and a suburban mum into household names and even helped propel Kevin Rudd into The Lodge. Now, for the first time, he reveals the inner working of the Sunrise family is an inside account of what some believe is the most competitive slot on television. From bruised egos to high profile scandals, find out what really happens behind the perky smiles.
Adam Boland is the former director of Morning Television at Network Ten where he created new formats for the breakfast and mid morning slots. Adam joined Ten after 14 years at the Seven Network. He started with Seven in 2000, when he was executive producer of the network's pre-Olympics program Follow the Flame. He was responsible for providing live coverage of the Olympic flame's passage into Sydney. Adam was handed control of Sunrise at the beginning of 2003 and immediately overhauled the format, shifting the focus from a short news bulletin to a serious contender for the morning audience. It would quickly become Australia's top-rating breakfast show, re-writing many of the rules of television while turning its hosts into household names. He would later extend the format to Sunday mornings, introducing the top-rating Weekend Sunrise. At the beginning of 2005, Adam was Channel Seven's executive producer of Reach Out to Asia, a historic joint production between Seven, Nine and Ten to raise money for the tsunami relief effort. Adam was in charge of the primetime concert on the steps of the Sydney Opera House. In 2006, Adam created The Morning Show, which instantly became the number one program in its highly competitive slot.